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The Economist John Kenneth Galbraith and the Affluent Society Painting

Werner Horvath

Austria

Painting, Oil on Other

Size: 19.7 W x 23.6 H x 0.4 D in

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About The Artwork

In The Affluent Society Galbraith asserts that classical economic theory was true for the eras before the present, which were times of "poverty"; now, however, we have moved from an age of poverty to an age of "affluence", and for such an age, a completely new economic theory is needed. Galbraith's main argument is that as society becomes relatively more affluent, so private business must "create" consumer demand through Advertising, and while this generates artificial affluence through the production of commercial goods and services, the public sector becomes neglected. He points out that while many Americans were able to purchase luxury items, their parks were polluted and their children attended poorly maintained schools. He argues that markets alone will underprovide (or fail to provide at all) for many public goods, whereas private goods are typically "overprovided" due to the process of advertising creating an artificial demand above the individual's basic needs. This emphasis on the power of advertising and consequent overconsumption may have anticipated the drop in savings rates in the USA and elsewhere in the developing world. (Text from Wikipedia). Werner Horvath tries to illustrate these ideas. eg. the big crack between rich and poor regions of the world and the fight of affluence against poverty, in his own way.

Details & Dimensions

Painting:Oil on Other

Original:One-of-a-kind Artwork

Size:19.7 W x 23.6 H x 0.4 D in

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Werner Horvath - now working in Vienna, Linz and on the island of Crete (Greec) - was born in Linz, Austria in 1949 and has been painting since his youth. Beside this interest he studied medicine in Vienna and was a well known chief radiologist in Linz, specialising in interventional radiology. Horvath decided to leave the medical profession at the age of 50 and has been working as a freelance artist ever since. He opened a studio named "Villa Arte" in Kastellos on the island of Crete (Greece)2003 and his "Atelier Horvath" in Linz, Austria, where he works during the winter. His artistic style was taken from Phantastic Realism in the early years to New Constructivism in the later and more modern times. The term "New Constructivism" is taken from the philosophical theory and based on the works of Vico, Uexkll, Glasersfeld and Watzlawick, to name a few. The theoretical background is explained in detail by the artist in a stage play in form of a text-collage, called Jahrtausendwende - Die Theorie des neuen bildenden Konstruktivismus (in German). Horvath had tried to portray in his paintings, the reality we rely on is not so real at all. The world that we live in is understood only as we construct it ourselves. For example, colours only exist in our consciousness, therefore are not "real". The same is for objects and relationships. Finally they take into consideration the fact that we live in a symbolic world. Not only do we view Stalin as a Russian politician but also a symbol of dictatorship and cruelty. Horvath uses current political events at the inspiration for his work and often the colours and shapes used help to portray his opinion on our society.

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