Don’t tell the chef that he can’t serve swordfish with a strawberry sauce, don’t tell the DJ that he can’t mix Chopin with Lady Gaga.

Don’t tell Michelangelo that he can’t paint Anita Ekberg in the Sistine Chapel.

So, Brivido Pop puts itself in the shoes of the great Renaissance painters (and not only) and brings them back to life as modern art directors, creators of unusual and intriguing images, authors of challenging dialogues between The Movie Stars of today and yesterday with the Madonnas of Raffaello or the Venus of Botticelli.

These icons are briefly abstracted from their time and space, to relive in another dimension: overlapping, thrown together, intersecting, arranged and disarranged, to take a new form in the artist’s dream.

Inspired by the decollage of Mimmo Rotella, Brivido Pop physically and digitally tears and rips layer by layer posters pasted on walls across the city, searching through this centuries-old sub-straight, to discover seductive and unimaginable combinations.

It is an aesthetic short circuit, a bizarre yet brilliant slot machine.

Marco Innocenti shops around for images and concocts recipes for pop.
Fabrizio Micheli fries, roasts and reheats them in the pan creating images fresh from the oven.
Throughtout 2010 Brivido Pop pictures have graced houses in Montecarlo, San Diego, Singapore, Frankfurt, Milan and Rome.

Famous people in Cinema like Pedro Almodovar and Ferzan Ozpetek have a Brivido Pop hanging in their studios.
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