Today’s collectors are more sophisticated and price conscious than ever. They rarely see themselves as having only one choice when selecting art. Not only they are cost-conscious, but they almost always compare work from artist to artist before they make a purchase.
Subjective qualities, such as emotional value and uniqueness can vary from one viewer to the next. Therefore, a consistent fact-based price structure should be applied when you price your work. As an artist, you should be prepared to explain how and why you set your price.
Pricing principles for artists new to the market:
Pricing principles for artists with sale history:
Although the artists have final control over print pricing, we strongly recommend all artists adopt the Saatchi Online suggested prices for prints. These prices are set by looking at the competitive market for open edition prints and positioning the Saatchi Online print product within the marketplace.