What is visual communication about, if not to subvert the familiar, shed new light on commonplace situations. We have the possibility to store entire libraries in a pocket-sized disk, but our own memory is constantly written and deleted by the overwhelming flow of images, rushing through our very eyes. This has resulted in us ignoring and dismissing a large amount of images a priori, without looking closely at the meaning they possibly contain. It is our responsibility to remedy this consumption. One of the solutions, is to alter the amount, content and quality of what we are bombarded with everyday. We live in our cosily created reality bubble. It is time to burst it and see what happens.