We live in an 'age of spectacle'. Our minds are constantly flooded with images of advertisements. We are blinded by the constant struggle of man with his materalistic desires. I am using light as a metaphor to depict this overwhelming flow of the advertisement's

Times square, New york seems to be the ultimate ground for this battle of human mind against the light of 'advertisemnt'.

Through this photographs I like to show the indifference of the human mind towards such a large scale propaganda.

The images depict an other-wordly environment where the humans move around the streets unable to notice the push of 'consumerism'.