Saatchi Online Artist: Rita Ruggeri; Multimedia, 2011, New Media Art "Battle Of The Benifits."

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About the Artist

Rita Ruggeri

london, United Kingdom

I have a life long dedication to art, and a firm belief in the social power of the art’s to create positive change. Art has to be approached with an open mind, but opening one’s mind is no easy...

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Art Description

With the 'Battle of the Benefits' I took a Hollywood template (such as MGM, 20th C Fox, etc.) and made it my own. I created a kind of film trailer parody, using the footage I had taken from the 26 March protests. I saw such a division in society that day, I heard a loud voice, the voice of the people, and it was being more or less ignored and misrepresented. The media is just as responsible as the government for keeping these issues at bay within our communities; angry? Out of work? Starving? Well never mind, here's Angelina Jolie! The public are pacified by the media all the time, and not encouraged to think or have a voice for themselves. So I tried to take these two aspects -- the anger of the people and the mass media franchises, to create a humorous video as a parody of the state of UK politics.