Paying for attention switches to paying with attention. The Mona Lisa as one of the best known paintings attracts millions of visitors every year. The value of this work is more defined through visitors’ attention than through money.

Living in the post information and post communication decade, we arrive now in the attention economy.

Within spam and information overflow we are happy to recognise icons. Whenever we want to place our message in other people’s heads, we use well-known icons to transport it.

To draw hundreds of Mona Lisas in a line makes me flow. The flow as the best working and living condition is the base for the miracle that the whole is more than the sum of its parts.

Not even one of these drawings is the real Mona Lisa, but this series of hundred is more than the real one.